Making the
creative
effective

Reaching HCPs, patients and other stakeholders requires more today than ever before. In an increasingly noisy healthcare market, to even be seen – let alone understood – takes creative and strategic thinking that go beyond the traditional.

This isn’t just one advertisement… or two… or three.

It’s a process.

It’s broadening the reach of your message while shortening the journey between your customer and your brand.

It’s helping healthcare professionals and patients “meet in the middle”.

And it’s creating communications that efficiently and effectively drive the performance of your business.

How we
can help
you

Internal and external communication

– Global brand campaigns
– SoMe campaigns
– Disease Awareness campaigns
– Internal identities and motivational campaigns

Global product positioning and strategic planning & communication

– Medical and marketing strategies
– OCE and MCE strategies and tactics
– Launch positioning and messaging
– Clinical trial identities

Digital tools and services to support your brand

– Promotional tools (Veeva approved partner)
– Medical education tools

A member of the North Alliance

We are a proud member of the North Alliance, a collective of agencies with competencies in data-driven marketing, advertising, design, service development, business innovation and much more.

0.1 case

Prevention in Practice

Based on a ground-breaking study supporting early use of injectable treatments for patients living with schizophrenia, we created a medical education program – from the name, identity, and video content to a complete digital roleplay ecosystem.

The digital tool was designed to help HCPs understand why and how to use motivational interviewing and shared decision-making based on an in-person role play concept. By interacting with an AI patient in real-time, HCPs received immediate feedback on their use of these skills. The program was awarded a silver MM+M award in 2021.

DIGITAL PRODUCTS & PLATFORMS, CREATIVE STORYTELLING & CONTENT

0.2 case

World Children’s Day

For World Children's Day 2021, Novo Nordisk wanted to shine a light on their partnership with UNICEF and their united goal to help defeat childhood overweight and obesity.

To communicate this, we created an awareness video supported by a take-over of novonordisk.com, a UNICEF donation page, and a dedicated partnership landing page – to tell the story of childhood overweight and obesity and some ways in which it can be addressed effectively.

The video was shared across social channels on World Children’s Day and reached 13,204,294 people worldwide.

ADVERTISING & COMMUNICATIONS, CREATIVE STORYTELLING & CONTENT, DATA DRIVEN MARKETING

OUR CLIENTS

The people and brands with whom we
create purposeful solutions.